WORK EXPERIENCE
Senior Digital Manager
Nov 2013 - present

The Coca-Cola CompanyThe Coca-Cola Company
  • Leading the digital strategy, platforms, social marketing strategy/implementation and interactive contents for Coca-Cola in the Central and South Europe business unit (24 countries).
  • Focusing on Always-On campaigns and contents
  • Leading the creation, management and implementation of interactive pan-European campaigns
  • Managing budget for the specific interactive campaigns/productions in the brands’ portfolio
  • Inspiration, motivation, scouting and management of creative, technical and social agencies
  • Building relationships with key internal and external stakeholders
  • Building and leveraging digital capabilities in the company
Digital & Social Media Manager
Oct 2012 - Nov 2013

GuessGuess Europe
  • Develop and execute EMEA digital and social media strategy
  • Working in team with the US team and the e-commerce team, coordinate the website project
  • Implementing social media strategy (campaign activities, contents creation, buzz and trends monitoring)
  • Support the Press & PR team to develop an online PR strategy
  • Work in partnership with CRM team to supervise the digital communication to our end consumer
Interactive Project Manager
Apr 2011 - Sep 2012

Dolce & GabbanaDolce&Gabbana
  • Mobile Sites and Apps
  • Social Media and Desktop Apps
  • Video Streaming
  • IPTV and Connected TV
Webmaster
Sep 2009 - present

Cool & Contagious
Webmaster and Web Project Manager di Cool & Contagious, indipendent blog about lifestyle and fashion
Web Project Manager
Jan 2010 - Mar 2011

Digital MagicsDigital Magics
  • FanLive Soccer: Web Project Manager and Social Media Manager of italian Serie A and Serie B fantasy game
  • SingRing:Web Project Manager and Content Editor
  • Live! Live Music Channel Content Editor
Web Project Manager
Jul 2009 - Jan 2010

Brand Portal
  • Corporate websites and communities for international customers (SKY, Adidas, Atahotels, Plasmon, etc.)
  • Key Account
Web Project Manager
Jul 2008 - Jun 2009

Blogosfere
  • Corporate blogging and Web 2.0 projects for international customers (Telecom Italia, Reply, Jagermeister, Olio Carli etc.)
  • Conception and development of online communication events
  • Blog content editor
  • Advertising: interface with media agencies
Marketing Specialist
Oct 2006 - Jun 2008

Microsoft Microsoft
  • Events: planning and execution of medium-high communication events
  • Marketing and Communication: marketing and communication activities planning and execution for small-medium Partners, Dynamics and Antipyracy
  • Accounting: communication agency relation management
  • Advertising: online and offline campaigns
EDUCATION
LIUC UNIVERSITY (2001-2007)
Business Economics
Information and Communication management graduate studies
Vote: 107/110
NED Erasmus at Vrije Universitet, Amsterdam
Leonardo da Vinci Scientific High School, Gallarate (VA) (1996-2001)
High School
COMPUTER SKILLS
Tools
  • SO Windows & OS X
  • Microsoft Office
  • Adobe Photoshop
  • Web 2.0 tools
  • Social Media Management
  • HTML and basic Javascript

LANGUAGES

  • Italian (mothertongue)
  • English (excellent written, excellent spoken)
  • German (basic written, basic spoken)
EXTRA
Other activities